VP of Marketing

Agrima is currently an MBA student at SCU, pursuing a concentration in Marketing. With an undergraduate degree in Computer Science Engineering, she has five years of experience working in Business Strategy in Digital Marketing across the Indian, Middle Eastern, APAC and African markets. Her role as a business strategist required her to develop strategies for customers, tailor-made to achieve their marketing revenue goals. This involves creation of marketing plans for the operations team, delivering performance insights, planning monthly/yearly initiatives, estimating growth figures. She has handled client profiles in various verticals - retail, health and fitness, travel and tourism and entertainment, banking and finance and has worked with clients spread across 9 geographies, on online marketing platforms – Google, Social, and Programmatic. She is process driven with an analytical mind and is a great team player. Client engagement, business development, brand management, consumer acquisition and retention are some of the skills she has excelled at.