Digital Marketing and E-Commerce

Please note

The Digital Marketing and eCommerce Concentration has been replaced by the Marketing Concentration, beginning Fall 2015 as part of the 2013 curriculum. Both the Digital Marketing / eCommerce concentration and the new Marketing concentration are available to all students in the 2013 curriculum who joined the program prior to Fall 2015. The Digital Marketing / eCommerce concentration is not available to all who joined the program in Fall 2015 or later.

Concentration coordinators Kirthi Kalyanam (Marketing), Savannah Shi (Marketing)

Built from a student's thorough understanding of business fundamentals, this concentration explores current and evolving marketing frameworks with digital and e-commerce components, whether in a high tech or non-technology environment.

Learning Objectives

Students will be able to

• Describe and apply current and evolving marketing frameworks with digital and e-commerce components to both high tech and non-high tech environments.
• Integrate digital marketing and e-commerce processes with other traditional business elements to develop creative digital marketing and e-commerce strategies and plans.
• Utilize digital marketing and e-commerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.

COURSE #	Course Name	Units
MKTG 3554	Analysis of Customers and Markets	4
MKTG 3590	Designing and Managing Dynamic Marketing Channels	4
MKTG 3592 *	Internet Marketing and E-Commerce	4
MKTG 3596	Integrated Market Communications	4
MKTG 3597 (formerly 3696)	Marketing Analytics	4
MKTG 3801 * (formerly 3696)	Social Media Marketing	4
MKTG 3802 * (formerly 3696)	Mobile Marketing and mCommerce	4

Last updated August 2019